People turn to alternative medicine as a last resort in coping with life threatening or chronic diseases. A holistic approach is the key feature of ongoing optimum health. Allopathic medications can have lingering side effects, whereas natural remedies can treat the cause rather than temporarily treat symptoms.

Priti Shroff, a professional counselor, stockbroker and nursery teacher, founded The Healing Institute in Mumbai, India in 2003. The practice of reiki, Art of Living workshops, participation in Landmark Forum, involvement with the philosophies of Vedanta and Tao, regular practice of yoga and surya namaskar deepened her inner journey, and she began her search for the union of the Trinity – mind, body and spirit. Furthermore, Priti became interested in naturopathy and wheat grass therapy when her sister was diagnosed with cancer. She met Brenda Cobb in Atlanta and began to learn about naturopathy and the lifestyle suggested by Dr.Ann Wigmore. She also learnt several complementary therapies which enhanced her knowledge. 

The Healing Institute thus became the seed of germination for the birth of a new concept never heard before in India – PRISIM, The Healing Institute. This esteemed Institute was launched on 26th February, 2006.